How have online media developed?:
Zavvi started out in 1971, originally under the name of Virgin Megastores, as a part of The Virgin Group created by Richard Branson. In 2007 it was renamed Zavvi after a management buyout. In 2009 all high street stores were shut down. Zavvi got into trouble when it's main supplier, Woolworths, went into administration, and forcing Zavvi, at a later date, to go into administration itself also. The company resumed progress on their website Zavvi.com.
What has been the impact of the internet on media production?:
Zavvi's website sells many things, from albums, DVDs, and games. Basically everything the store sold, and more since the stores discontinued.
How is consumer behaviour and audience response transformed by online media, in relation to the past?:
Zavvi's website offer recommendations when going to buy an item, for example, other items by that person, or other items people bought who also bought the item in question.
They also offer customer reviews and descriptions so you know what to expect before purchasing the item.
To what extent has convergence transformed the media?:
Unlike other websites, Zavvi doesn't have a convergence link to social networking sites such as Twitter or Facebook.
